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Starting your own business during a recession may sound risky. This is not the case if you invest your time and money in recession proof businesses. The articles lists some recession proof businesses for those aspiring to start their own business. Read More

With a clearly differentiated communications and small business branding strategy in place, time and money are saved and the business, any size business, stands a far better chance of creating a niche and establishing clear preference among a certain group of customers. Read More

The sixth in a series ten posts on sales effectiveness describing the 10 essential attributes B2B sales reps must possess in order to succeed and the 10 opposing ideas that are also essential to success. This post focuses on the dichotomy of a desire to ear commissions vs. the desire to ensure the customer’s success. Read More

This article from Inc Technology looks at how to monitor small business competitors online. The article covers six tools available for monitoring other small businesses online and keeping an eye on what others are doing in your market. Not that anyone these days is particularly hiding what they are up to on the World Wide Web. Still, it can be a great idea to keep up on what other businesses like Read More

The growth of the web 2.0 and social media sites like Facebook and Twitter gives every professional sport team the opportunity to create a social network for their fans, which was impossible just a couple of years ago. The relation between social media and sports are getting larger and larger and social media sites are becoming very popular amongst the sport enthusiasts. Many software companies a Read More

The key questions to ask when hiring a social media consultant for your business, brand or self. Read More

Online video will focus on function rather than viral. I like this because we should be developing videos that offer great content. Too often entrepreneurs try to hit a home run every time they launch a video. When they do this they forget the essence of why a video is great in the first place. Don’t put the cart before the horse, build great content with your video and the rest will take care of Read More

Intuit, makers of Quickbooks, wants to know about a local business you love. And that business can even be your business. Cash grants every month too.

love a local businessI think their Love a Local Business promotion is very fun. All you do is go to the program site and nominate a local business and tell them why you love it. Once a month they pick five local businesses to win a $1,000 grant Read More

Michael Jackson’s ability to wow his audience is definitely something that you would want your business to have. In this article, I am going to give you 5 Business Tips Learned from Michael Jackson. Read More

recent study has found that Facebook might not be the right approach for most businesses after all. Read More