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Let’s face it: Finding the right domain name for your small business or start-up isn’t easy. While definitely a challenge, there’s no need for you to fall victim to a bad name for your company. Here’s some advice on why a good name matters—and some tips on selecting a domain name that will resonate Read More

As they enter their senior years, Baby Boomers are still one of the most powerful consumer demographics in the U.S. What do you need to know to target Boomers today? MediaPost recently spotlighted some research from Navigate Boomer Media on what Boomers are doing, buying and interested in. Here’s w Read More

How do your small business’s spending habits stack up against those of other entrepreneurs nationwide? PEX Card’s first SMB (Small and Midsized Businesses) Benchmark Expense Survey, conducted in December, has some good and bad news about small business expenses.
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Does your small business need a mobile app? If you’re a retailer or etailer, maybe so. A new study from Flurry measured the time consumers spent using more than 1,800 iOS and Android shopping apps between December 2011 and December 2012.
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America’s economy is growing again. Does that mean you can go back to marketing to your target customers the way you did before the Great Recession hit? Not so fast. A sobering new study by the John J. Heldrich Center for Workforce Development at Rutgers University found that Americans remain deepl Read More

How will smartphones, tablets, social media and other digital trends affect the way you interact with your customers, market your business to consumers and sell your products and services in the coming year? comScore’s new 2013 U.S. Digital Future in Focus report took a closer look at what trends w Read More

For America’s restaurant owners, the casual dining segment has been a hot market for the past several years, helping restaurants get over the difficulties posed by the economic downturn. But what does the future hold for casual dining? Technomic’s Future of Casual Dining Report points out there are Read More

With Black History Month just behind us, multicultural marketing agency Ameredia took a look at the buying power of the African-American consumer in America. Here are some of the interesting statistics they cite regarding the power of black consumers.
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Is your small business reaching out to Hispanic consumers on their mobile devices? If not, you’re missing out on a big opportunity. New research reported by eMarketer shows that Hispanic consumers are not only far more likely than non-Hispanics to use mobile devices, but are also far more likely to Read More

During this past holiday shopping season, media reports were full of stories about how brick-and-mortar shoppers were “showrooming”—viewing products in-store, then checking their mobile phones to find lower prices at other retailers or online. The trend struck fear into the hearts of retailers, but Read More