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Don't be stumped when it comes to pitching your mobile app to a journalist. We tell you 5 ways that will get you press coverage for your mobile app. Read More

We discuss 6 actionable strategies to market your app using Pinterest to generate viral word of mouth and increase downloads. Read More

We discuss 6 actionable strategies to market your app using Pinterest to generate viral word of mouth and increase downloads. Read More

The actual success of the app is evaluated through the app engagement and retention rate – how many monthly active users or MAU do you have.
We’ve compiled a list of 7 of the most common reasons why app users uninstall an app – so that you can ensure your app stays. Read More

To understand the various tactics that app developers and entrepreneurs can use to gather app reviews and ratings in the early days and follow through, I spoke to Robi Ganguly, CEO & Co-Founder at Apptentive. Read More

Monetizing an app is certainly not easy. And a common belief is that there are only three monetization strategies: paid app, freemium and free app with advertising. We’ve done the research and identified 6 such strategies with tools that will help you monetize your mobile app in different ways – ch Read More

App Store Optimization or ASO is the process of optimizing mobile apps to rank higher in an app store’s search results.In this article we discuss five App Store Optimization tips to boost your app rankings and in turn its downloads. Read More

Recently, Capital One Small Business revealed the results of its Q1 Small Business Barometer, a quarterly survey of small businesses across the nation gauging their current financial condition and business projections for the next six months. The news is good for small business Read More