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What most businesses don’t realize is that women showcase different buying traits – you need expertise to connect with them. Featured in this article are 8 tips to help you gain more female customers. Read More

Referral marketing has seen incredible success. Dropbox and PayPal have hit blow-out growth and reached millions of users without traditional advertising. Read More

Email marketing is a practical method to heighten brand visibility. B2B sales cycles are longer, so, your brand messaging will be held fast longer and thereby is more likely to trigger sales..
See more at:
http://bit.ly/1YUCzVG Read More

Finding the right job is a challenge today. Pay is not great, competition is tough and job satisfaction is low. All these factors are encouraging more people to pursue their entrepreneurial dreams. And one trend that has gained momentum in the past few years is solopreneurship.
But what is the def Read More

Shipping and mailing products provider Pitney Bowes just launched a “first of its kind” shipping software called SendPro, that enables small businesses to utilize the same technology used by large companies to manage shipping, mailing and parcel payments but at a price that fits most small business Read More

Twitter is just as important as your other customer service channels.

With of its convenience and instant availability, Twitter is now being used by customers to voice out brand-related concerns. Read More

With over 1.6 billion monthly active users, there is no doubt that Facebook is the place to be when it comes to looking for platforms to scale your growing business. But how can you leverage this dominant social media channel to make the most of your impressive business efforts?

Here’s a list of Read More

Being an effective leader is one essential part of running a successful business. But there isn’t just one right way to be a great leader. You can choose and develop a leadership style that works for you, your team and your business goals. Read More

We can learn a lot from our brethren on the fiction side of the aisle, and in Episode 175 of the Content Marketing Podcast, author and content marketing expert Erik Deckers will show us how. Read More