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Any time you can make your sites and your content feel more personalized, it’s a good thing. Google now offers a way to better personalize a site by inserting your photo beside the search results Read More

The standalone app for Google+ Hangouts is great, but not without its flaws. Google has released an update with attempts to address some of those issues, while also adding several features. Read More

In Episode 25 of the Content Marketing Podcast, we talk about those numbers that haunt the content marketer -- number of e-newsletter subscribers, follower count, e-book download tally, etc. -- and how to keep them in perspective. Read More

Instagram is a useful social media networking site used to share photos, here are useful ways you can use it in achieving a social marketing success Read More

"I'm going on vacation that week," a colleague told me in response to a request for a lunch meeting with him, a few years ago. I was after a deadline for the following week.

"You do vacations?" I said, with a twinge of regret in my voice. "I haven't had a vacation in forever!"

"You're kidd Read More

As Joe Pulizzi emphasized in a recent article describing the 5 essentials involved in creating content perfection, success involves both the creation and curation of helpful, relevant content.

Yet, in our era of limited time and budget resources, how do you measure the quality of your day-to-day Read More

I have been spending most of this month traveling with Belmont students throughout Eastern Europe learning about entrepreneurship.

While in Latvia, we saw huge numbers of “accidental” entrepreneurs. These are people who had never intended to be entrepreneurs, but who became self-employed out of Read More

Imagine that you are driving down the road and you get a call from your office that a VC is interested in talking to you about investing in your business, but the only time they have to meet with you is tomorrow at noon. You have never put together a pitch before, and feel slightly panicked. But th Read More

Ad Age's Can a Collaborative Cohort of Indie Shops Topple the Big Agency Networks covers a new ad agency called Circus Maximus.

Founded by a trio of former big ad agency executives, Circus Maximus is part of a new wave of small advertising firms that are challenging the big agencies.

What c Read More

Most cold call sales letters end up in the trash. But if you build in these five elements, you will earn your audience's attention. Read More