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Most people would overlook the testing process because online marketers focus on getting so much traffic becomes so much of a priority that they think this is where it ends. Now having high traffic is not a big problem but if you’re getting high traffic and no sales, then that’s a huge problem. So Read More

he cyber world has a huge marketplace that business owners cannot ignore. Both large conglomerates and small business owners know the importance of having a good website to make their presence felt in the online market. An optimized website can be an edge against your competitor and can be a good t Read More

I confess I find my own practical experience matches most of the social science research on why people come to work – as described in Daniel Pink’s Book Drive. Daniel’s book spotlights the big three as mastery, autonomy, purpose. I’ve added another seven that work across the demographic spectrum. Read More

Cat got your tongue? Professional writer Jess Fregni shares 4 incredible strategies to help you overcome writer's block and pump out more content for your business. Read More

When you think about any marketing campaign, how do you know whether it will ultimately help you achieve your business objectives? In this article I will present the 4 things you need to consider to be able to determine whether you should undertake any marketing-related action or not, and provide a Read More

As the national sales and marketing director for East Coast Saloons, a management company that operates bars and restaurants nationwide including McFadden's, Calico Jack's, and Johnny Utah's in New York City, Gina Groh fields cold calls from hyperlocal startups on a daily basis. When deciding wheth Read More

Find links on mostly free ways to use Facebook to market your small business. Click the Filter tab to sort links by subtopic. For example, click b2b to see only links on how to use Facebook pages for b2b marketing. Read More

Mobile is now a mainstream marketing channel. It’s not becoming one, it is one…

“…in 2012, the U.S. saw a 55% increase in smartphone subscriptions to …98 million…, representing nearly 42% of all U.S. mobile users.” -According to Snaphop.com

And these numbers continue to grow. The question is, Read More

I wasn’t a fan of split testing, actually I had the opinion like Ben Settle that you can really run a true test online and figure out for sure which background color of your site converts the best, because you can’t get the same 100 people look at your site and tell you which one they would rather Read More

Steve Jobs didn’t sell the iPhone based on technology; it was what you could do with it. A simple concept helps you create meaningful content to generate the same energy and passion in your communications, marketing, and events. You can become a Master of Meaning – just like Steve. Read More