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This case study shows the methodology and results of a recent Dempsey Marketing direct mail campaign. Long story short - direct mail still works. Read More

It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. They have it ingrained in their DNA. It’s more difficult for companies that have a long-standing culture of face to Read More

Viewership = value. Here’s how to build value for yourself. Websites are one of the most highly valued businesses today. Getting a website started means you must be willing to spend your money. Websites are very critical for any business, especially businesses that plan to operate on a web-based p Read More

When you use social media, you may not know it, but you’re almost always using one of three strategies … hunting, fishing, or farming.

Each strategy has its own strengths for capturing interest … for catching clients … for real-world marketing.

In today’s article, I’m going to show you how to Read More

Over the years, working with sales teams, I learned something fundamental. The average salesperson takes full credit for exceeding his sales quota. But when he misses his quota, he points a finger at the marketing campaign, or a broken sales tool, or a customer issue. This seems to be a basic psych Read More

Today I’ll share fast ways you can start marketing your business right away. These techniques range from pretty easy to extremely painful, in my opinion. Of course, what I think is painful might be your idea of easy.

For example, I do not like cold-calling, but there are some web writers who do. Read More

The Fusion Marketing Bible - An Interview With Lon Safko. Learn from Lon on the importance of Customer Retention. Read More

One of the most important things to remember when doing your keyword research is to make sure you are targeting keywords that your audience is actually using, not just what you think is the best fit. For instance, if someone was interested in learning a programming language like Java how might they Read More

Here are some tips to help you set an achievable New Year's resolution for your business and get things rolling past the first week of January and beyond. Read More

A business/website owner has a few options when it comes to SEO services. The first option is to hire an in house SEO Specialist. While large companies can afford the salary of an SEO Specialist or an SEO team, many smaller companies cannot. The owners of very small businesses may elect to do the S Read More