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Traffic alone, without conversions, is worthless. Here is a great infographic from HelpScout depicting 10 ways to convert customers using psychology. Read More

A video showing the state of social media for 2013 with some very interesting stats and figures. How can you take advantage of this for your business? Read More

The name of the game for marketing on Facebook is exposure. This is the EASIEST way to get exposure on Facebook for your business, brand or personal reasons. Read More

From the beginning of time we have been told that sales is a numbers game.

There are parts of that statement that might just be a tad antiquated. Read More

Are you frustrated with employees who seem to be more getting on your nerves and driving you nuts?

Do you wish your employees shared your commitment to your organization’s goals and success?

In other words, majority of employees are not particularly “into” their employer, the organization’s w Read More

Whether you are entering into a relationship with a customer, a vendor or an independent contractor, contracts are a fact of business. You need them because they serve as legally valid agreements protecting your interests. But aren’t contracts laden with legalese? Don’t they have to be blessed by a Read More

In this age of social media marketing, inbound marketing has been slowly replacing traditional marketing strategies which tend to drive potential customers away because of the aggressive approach used by marketers. As useful as inbound marketing is, however, many companies and individuals seem to b Read More

Tired of all the talk about goals for the new year. New Year's resolutions etc . . . here's a look at the harsh reality.

The odds might just be against you!

Oh, and Happy New Year :) Read More

Communications skills: negotiation.

Negotiation is a specialised form of communication skills;
Negotiation requires a voluntary consent on all sides. Negotiation is a process by which all parties should achieve a benefit.

Negotiation is the art of trading concessions, in order to gain a lon Read More

We all have that little weird inside us screaming, “CREATE! CREATE! CREATE!” So today we all become Artists… Read More