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This article looks at how using a CRM solution brings together the various departments in an organisation - sales, marketing, finance, support - offering a 360 degree view of the customer, whilst offering reporting measures to ensure your pipeline remains realistic and achievable Read More

There are many advantages of triggers and uses you may not have believed of yet. For example, you can have the most latest version of your newsletter in a new subscriber's mailbox within moments of them becoming a new client. This is essential because if they just joined they will be interested to Read More

Most people tend to focus on Facebook and Twitter – however, there is one network that is more ‘tuned in’ for business than any other, that gets overlooked way too often, and that’s LinkedIn. Read More

"Lifestyle business" is a term that is much-misused, much-maligned and much-misunderstood. In this post, as part of the "Which Kind of Self-employed Business Are You?" series, let's explore what a "lifestyle business" really is. Read More

Save time, improve productivity and performance of your small business by getting more from the meetings you chair. This short guide covers how to prepare and conduct more successful meetings to achieve more positive outcomes. It includes tips on preparing a meeting agenda, keeping to time, improvi Read More

Two words, one written and one implied can mean a huge difference when you want new customers to grow your business. To have a fresh start to the year doesn’t have to be complicated. In fact it can be simple for you, your business and customers. And it comes down to eliminating the two words.

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And since it is an established community, you don’t have to go out and look for people. Just like meeting people offline, you go around and establish relationship. And as your reputation grows and become an active member of the community, it will be easier to market your service or product. Read More

Building a New Year Marketing Plan? Take a look at last year first!

Reviewing a previous years marketing goals and accomplishments is the first step to preparing a new annual plan with realistic goals and objectives. Here are some tips before you get started on your New Year marketing plans... Read More

Brands that learn how to evolve their approach to SEO and content to fit this new world will emerge on top. Here’s how to take an SEO perspective on content and merge it with content strategy, editorial, distribution, and planning. Read More

Did you know that there are tell-tell signs that show that you are not a serious blogger? If you make those mistakes your blog traffic and success are at risk. See what they are… Read More