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Including social media in your website marketing strategy is a very smart move, but you may be wondering where do I start? Does my company have to have a presence on every social media site to be successful? The simple answer is no.

As a company you have limited amount of resources and you need Read More

To make social media a beneficial component of your marketing mix, it is important to layout a detailed plan that will serve as your guide. A well thought out plan will save you time and effort in the long run. I’ve added my own ideas (in ital) to a recent post from Mashable that describes some ste Read More

If your mobile site is rife with errors, it could cost you more than customers--it just might earn you a Google demotion. Here's what to avoid. Read More

Business development can be a lot as a sudoku puzzle. As in sudoku, in business you also have some indications, and some rules to follow for making a success. Read More

Happy Small Business Week! We are entering the 3rd day of the Small Business Week, and I've found some interesting updates throughout the U.S. Read More

As you promote your growing business via the business website, mobile devices, email marketing campaigns and social media, you need to ask yourself – are your digital marketing efforts truly effective?

In other words -

Are you able to customize promotional messages as per customer interes Read More

OK, maybe misery is too dramatic, but at its core, unless our customers are miserable we will never be successful in selling them. This morning I was having Read More

Many small business owners struggling with bad employee behavior. Small business expert Ellen Rohr shares five tips for transforming a troublemaker into a superstar. Read More

Are you doing enough to market your business online? Jay Swansson, CEO and co-founder of iAcquire, shares his insight about search engine optimization, content marketing, and related inbound marketing channels. Read More

Risk management is often the overlooked part of strategy, particularly for smaller companies who focus on growth but do not consider the effect of “worse case” scenarios such as the loss of their largest client, product liability, or just plain bad decisions. Read More