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In spite of being a part of the same customer journey, lead generation and lead nurturing are two totally different concepts. And play different roles in your business process.

These are the two aspects of your customer journey that will highly impact your acquisition and retention process.

S Read More

Do you want to find out how Big Box Retailers influence customers buying decisions using the right fonts and colors on product label design? Read More

As the competition grows fiercer and businesses battle to grab the attention of potential clients with the right sales copy, you need to stay ahead of the curve with relevant content. According to research, 91% of top performers in the content-marketing field attained success because of a high leve Read More

Many businesspeople find it challenging to come up with a business name. Here Gilad Krein explains how to create a unique and original business name. Read More

Buying a franchise can have many perks. Unlike launching your own business, you’re helping to expand an existing business by running a new outlet or division for them. You’re able to adopt a working business model and market your company using an established brand. You don’t have to spend years lay Read More

Running a small business comes with its own set of challenges. Understanding what to do and not do can help you navigate them. Read More

If you want to hit all your event goals, you need a robust virtual event marketing strategy and plan in place. Start here. Read More

The purpose of this guide is to help you understand what blockchain technology can do for your business and how it can be used right now to streamline operations and save money. Read More

To learn how to make money blogging, you need to stop writing and start scaling. Here's how I made $203k year one and $812k year two. Read More

Through eBooks, businesses can engagingly promote their product and services, which can help gain customer trust and boosts conversion. This marketing technique can also help businesses to establish themselves as market leaders within their specific niche. Thus, with so many benefits accompanying t Read More