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I am often asked to include an interpretation of Twitter engagement in our monthly reports to our clients. Most of the time it is hard for people to gauge the return on investment of a simple feed. Our projects at the agency include working with bloggers and brand ambassadors at an event, trade sho Read More

Whew! Social networks are huge and only getting bigger. Twitter has proven that it is a great way to reach an audience, but how can you use Twitter to build credibility over time if you have more to contribute than jokes, memes or mean tweets directed at celebrities? One of the first rules of usefu Read More

Pricing perks is largely relative to both project and portal. As much as statistics can identify averages and bestsellers, the cost of a perk ultimately boils down to its intrinsic and materialistic value. One can calculate materialistic value by factoring in manufacturing, packaging, posting and s Read More

Google’s internal guidelines for quality raters was recently leaked. And the folks at audiencebloom put together the 10 most important actionable pieces of information for business owners and marketers, based on the document. Read More

It sounds easy: create content and they will come! But first you need a plan... This article provides a framework for thinking about your content marketing strategy. Read More

If you have a software development background like mine, I’m sure you often get questions about when to outsource, versus building the solution in-house. The same applies to manufacturing and almost any process these days. Outsourcing is defined as contracting the work to another company, usually l Read More

Business textbooks are often bland, boring, - and utterly useless for many green entreps.

Here're are our choices of fiction and non-fiction books that will not just hold your attention - but expand your mind! Read More

We know customers want to us to engage them differently. There’s all sorts of research that says customers want to self educate. Other research showing that customers are engaging sales people later in the process–largely after they have determined the problem, determines their needs and requirem Read More

This week in the member interview, we have Ivana Zuber! She is one of the earliest and one of the most active members of the DoSplash community. Read More

As you put together your Baby Boomer retirement portfolio, here are 7 great retirement options for solid investments: Read More