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What the heck is a Reebok? How did ASUS get its name?

Names are a crucial part of any brand, and it can be surprising just how much or how little meaning some names hold.

Here are just a few interesting stories behind some popular brand names. Read More

Did you know that you can use a daily deal promotion website to increase your business leads? Sure, you may offer your products and services at a slightly lower rate at these sites but it is all worth the effort if you know how to up-sell them. Read More

Branding is the single most important aspect of any business. It is more important for an individual interested in starting a new business because if done well, the business can have a good start leading to a bright future. Read More

Using ebooks for marketing purposes has steadily become more popular in recent times, and with good reason too. Crafting an ebook for your company serves multiple purposes, with the most effective method being offering it for free.
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The big players like TripAdvisor, Google, Twitter and Facebook at the beginning of 2014 advised the hotel marketers to shift most of their promotional budget to mobile marketing. They have also suggested using social networks to engage the guests before, during and after their trips. Read More

Considered the saving grace in an industry failing to capture ad dollars even as readers consume more content, native advertising is not without its problems. Read More

As a savvy nonprofit professional, you understand that effective storytelling is one of the most important ways to raise money and grow support for your cause.

However, there are certain challenges that some nonprofits face when collecting and disseminating stories about their organization.

I Read More

As a savvy nonprofit professional, you understand that effective storytelling is one of the most important ways to raise money and grow support for your cause.

However, there are certain challenges that some nonprofits face when collecting and disseminating stories about their organization.

I Read More

When you've finished shooting a video for your small business, you need to decide where to upload it. Here is some comparison between youtube and vimeo for small business owners to consider. Read More

When you've finished shooting a video for your small business, you need to decide where to upload it. Here is some comparison between youtube and vimeo for small business owners to consider. Read More