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If your company is full of employees who watch things happen, or even worse, who ask “what happened”, you’ve lost. If you want to succeed, get rid of such people. Immediately.
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Learning to recognize the difference between vanity metrics and actionable metrics can make all the difference to the growth of your business and your ability to recognize a plateau when it’s on the horizon Read More

Since Google announced the July 1 closing date for Reader, companies have been scrambling to produce alternatives that would draw in the suddenly "homeless" Google Reader users. Feedly, one of the most popular RSS readers, has added functionalities to replace some of the actions users used to be ab Read More

It's a scary thought, but there are plenty of businesses out there doing things to make their target audience hate them! Are you one of them? Read More

Learn how to take your content creation efforts to the next level by using paid, earned, and owned media as part of your initial content marketing strategy.

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”

While this is true, Read More

I believe in the power of hiring business coaches. The practice is proven and pretty much a mainstream behavior for many in business today.

But, simply hiring a coach to help you work on some aspect of your business, career or life does not guarantee success or even progress. Read More

It seems, however, we are talking about the wrong thing. Shouldn't we be focusing on creating meaning for the customers? If we focused on creating meaning, we probably wouldn't have to worry about mindshare. Read More

When marketing a business online, the focus is often on the tools. Often overlooked is the most important part - identifying your ideal client. Read More

Instagram has received lots of press in the last week and you may be thinking about starting an account now. With both photo and video capabilities, this is a great tool to get exposure for your brand. But, if you don’t have an account yet, you’re probably wondering how to get started. Read More

Content marketing is at the core of every business regardless of your industry, niche, age of company. Download this template to help plan your content. Read More