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Google has unveiled a new Gmail that brings new levels of organization to our mail, adding automatic categories for Social, Promotions and Updates, while keeping a Priority Inbox prominent. Read More

The proliferation of data is impacting businesses whether they are ready or not. Do you know what this data deluge is costing B2B sales and marketing organzations across the US? Read More

Asking people to do things isn't exactly a new strategy, yet as weve made the shift towards social media, its suddenly not as cool to use ... Read More

If you want success, fail more.

Man, that goes against everything we’re taught most of our life. Failure is bad. Failure is frightening. Failure means you’re not a good person. And you certainly aren’t perfect if you fail.
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Workflow management is essential in every company. It provides an organized flow of tasks to be performed in order to finish a certain goal. This is extremely important if people are working on a tight schedule and who are finishing jobs on a deadline. It is also helpful because it guides employees Read More

Imagine how simple things would be if all our product, market, strategy, and Go To Customer conversations started with two simple statements: Who Is The Customer? What Do They Value? Answering those questions puts us so much further ahead. Read More

I've been blogging for a few months and I've started to notice an astounding pattern emerge. I happen to write some of my most creative and entertaining pieces in the wee hours of the night. I've always been somewhat of a night owl, but could there be something more to it? Read More

1 in 5 Americans have tattoos. No one really speaks the way they do at work. In real life people are more edgy. Edgy is like, well – tattoos. Here’s how to make your marketing, events and communications more honest and authentic. Read More

Are you tracking what’s happening on your website? If you own a business and you don’t know what’s happening on your website, a big fat shame on you. Read More

What do you do when the vision you had for your business doesn't match the reality? You suddenly realize that your customers are not the ones you’ve been targeting or you find that your targeted market is pulling your business in a direction you had never planned to go? How hard should you push to Read More