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The rise of social media has mandated that all business owners have a marketing strategy tailored for this medium. Here are 5 effective ways to do that. Read More

People are innately social beings. We crave connection and interaction – specifically with other humans. Ten times out of ten, a customer is going to choose to interact with a person over a cold, corporate entity. This puts brands at a distinct disadvantage, but it doesn’t necessarily knock you out Read More

Google announced on Thursday, May 28, 2020 that they will be releasing the Google Page Experience Update sometime in 2021. This means that user experience will become a Google ranking factor. Here is a quote from the new release. “Today, we’re building on this work and providing an early look at an Read More

This post explains how to shift your marketing direction during and after the Coronavirus. 5 marketing philosophies are examined. Positioning in marketing guide Read More

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan. Read More

In this episode, I'll explain the importance of search intent and what you need to do to optimize your content for search intent and rank higher on Google.

You'll learn:

- What is search intent?
- Why search intent is important
- The 4 different types of search intent w/ examples
- 5 steps Read More

I have a tip for young people who want to achieve success in life. It has to do with a crucial skill that they'll need to have to be successful. And Anita Campbell gets a generous mention. Read More

Most aspiring entrepreneurs look to their alma mater, or any university, as a source of classes that can help them, but neglect to think outside the box or take advantage of all the other resources to be found there. The lesson of finding help, connections, and even funding where other people may n Read More

As an investor, innovation is a term I certainly like to hear these days, but many of you entrepreneurs try to take it to the next level, by claiming to have a “disruptive innovation.” What you probably don’t realize is that the term disruptive brings its own set of baggage, implying to investors e Read More

Retaining customers is x5 less expensive than obtaining new ones. Find out the top tools and techniques you can use for optimal customer success. Read More