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The best social media action plan for Facebook, LinkedIn, Instagram, and Twitter among others. 21 top steps to help you boost your brand, traffic, and save time Read More

What if you had an opportunity to help the next Mary Barra or Elon Musk reach their potential? How would that make you feel? Can it be done? Find out here. Read More

Onboarding vs. Orientation -interchangeable terms right? Wrong. Find out the differences and why you need both in your hiring process.

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If Google were to use a measure of content authority, what might go into it? In this episode of Whiteboard Friday, Russ Jones walks us through what exactly might constitute a "content authority" score and how SEOs can measure their efforts. Read More

There are many good reasons to learn how to write an ebook fast while you are stuck working at home.

If you are a blogger, like me, you might have thought about writing an ebook for a long time.

I say that because so many of my blogging students and clients tell me they want to write an ebook Read More

Several friends have sent me a picture of an EBITDAC coffee mug this week. As it states, EBITDAC stands for Earnings Before Interest, Taxes, Depreciation, Amortization and Coronavirus. Will this be the new measure of cash flow for valuing your business? Read More

Let’s say you are a personal trainer.

If you were looking for a marketing promo plan for your business this is what you would more or less end up doing:

- Free consultation: $0
- 6-week program: $600

The way the above tactic usually plays out is this: First, you spend time with anyone who Read More

Marketing a small business during the coronavirus pandemic is full of challenges. But UPS wants to help SMBs navigate the current situation through a new series of webinars, the first of which took place on Thursday. Read More

Recently, I was scrolling through my LinkedIn account and noticed a connection of mine liked a post written by a recently unemployed copywriter named Joseph Bae. The copywriter said, “Unemployment is a beach cocktail on a Tuesday afternoon.” Read More

When you write your marketing letters and copy, do you communicate clearly? Do you lead people through the copy to the inevitable conclusion that they should follow your call to action? If not, it’s time to scratch your draft and start over. Read More