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Marketing lessons from Mando and Baby Yoda that you can apply to your small business marketing plan today.

“The Mandalorian” also offers plenty to learn. Looking beyond the science fiction story, viewers can glean valuable marketing lessons and tips from the hit series. Read More

Every day I meet with realtors who do not understand the value of Twitter or understand Twitter period. Most realtors act as a small business and some actually are their own small business.

Small businesses can benefit greatly using Twitter. Realtors are just like any small businesses. They work Read More

Social interaction has long been regarded as one critical factor to human survival. This fact has been verified through many studies for decades, with the most recent one published in The Journal of Health and Social Behavior in 2010, which cited that “…social relationships affect a range of health Read More

Every new entrepreneur who has not spent years in corporate life has the advantage of an unbiased look at business opportunities, but at the same time has the disadvantage of missing critical business experiences that can cost them dearly in their first startup venture. In my experience, building a Read More

It’s perfectly common for SaaS companies to struggle with generating enough high-quality sales leads and drive revenue growth.

And we are no exception.

That is why we set out to find a way to automatically fuel our SDRs and AEs with tons of qualified leads Read More

Are you writing SEO copy the same way you did 5 years ago? If so, you might want to check out this evolution in SEO strategy using topic clusters instead of keywords. Read More

One thing I have learned the hard way in business is that implementing new ideas is usually much more difficult than conceiving the idea in the first place. That’s why I caution my aspiring entrepreneur clients against proclaiming to investors that they are a great “idea” person. The bridge from th Read More

I had issues with my voice some time ago, and wondered how I would manage this situation. Should I continue with my podcast? How could get a return on my investment (in energy, time, and money) and engagement? I talk about MTV’s campaign, Choose or Lose, and a service called Ground News Pro.

Sho Read More

Does your business have social media guidelines tailored to protect your brand reputation? Are you wondering how to write useful social media guidelines that’ll protect your company? You came to the right place! Read More

The success of your startup rests in part on how confident people are in you, the founder. The right bio can make or break your venture. Obviously, you can’t invent your experience or life events. But you can be selective and you can present them to your advantage. Read More