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Until some 10 years back, the influencer marketing landscape was limited only to a few dedicated and professional bloggers and celebrities. Now, influencers are on the rise. They are even saturating markets and some are even engaged in fraudulent activities.
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As the owner of a small business in an ever-changing industry, I have to make tough calls and act quickly. I have a limited amount of time to dwell on the possibilities. Sometimes this works to my advantage because I don’t overthink it, but there are times I fear that I will make the wrong choice. Read More

As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. Every startup needs to start with an honest assessment of how they provide customer value, and Read More

With today’s interactive social media and the real-time Internet, both customers and employees see inside your company easily, so you can’t hide your real company culture. At the same time relationship perceptions have become the biggest drivers to customer loyalty and employee engagement. Thus in Read More

You can use storytelling in many ways. Listen and find out. But do you have to tell if it is based on a true story? Carina and Martin are having a discussion on this topic.

Show notes with links to articles, blog posts, products and services:

All Ears
Our conversation with Carin Hansdotter B Read More

This year, Franchise Direct does more than rank the top franchises from around the world. There's updated information on the NLRB fiasco, and their final (I think) decision. Check the franchising report now! Read More

Snapchat!

What do you know?

Do you know everything about snapchat?

Here is what you don't know about it and you must know....

31 Interesting Snapchat Facts You Should Know Read More

Choose the best team management tool for you and your business with our top 14, and implement effective team management strategies today. Read More

Your Content Syndication Strategy
If you are just starting, no people would know about your site, no-matter how good or bad your content is. It makes nothing.

You must spend time on SEO and content promotions. Perhaps, SEO can significantly help you find new readers to your piece of writing. SE Read More

Your small business and the largest competitor in your industry may not have much in common. I bet that they don’t have to worry about pulling the hours you do that allow your business to keep the lights on.

The stress of the day-to-day functions of managing a business are shared across multiple Read More