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It’s no longer a secret that selling to other businesses is tricky. When properly executed, B2B sales have the potential to be very profitable and deeply rewarding. Learn everything you need to know about B2B sales and the best sales strategies that have been proven to deliver results.
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Trying to figure out why you need and how to create a social media marketing calendar? Using Twitter as a guide, here is the advice you need to start. Read More

If you are a B2B marketer and always hunt for better marketing approaches, then this post is a must-read. Here, we have explained SMM and SEO in detail and what strategy a B2B marketer must opt to boost its sales.
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Are you hoping to start your own business? Guest contributor, Ram Kezel lists 4 business ideas that can come true before Christmas. Read More

Most entrepreneurs assume that success is dependent on their product expertise, coupled with some knowledge of how to run a business. In fact, I have found from personal experience and mentoring that both of these are necessary, but not sufficient, for building a business. Successful entrepreneurs Read More

In this age of rampant break-in and online hacking it is important that you secure your IT and business premises. These tips can help you do that. Read More

A three-part interview series from Userlane with top experts in product management covering how to approach the more challenging aspects of the profession and what it takes to put the customer first. Read More

Maximum value at minimum cost; is that the secret to gaining a competitive advantage? That's what we're looking at in this article on value chain analysis. Read More

CRO Tools can help you test, measure and optimize your marketing & sales tactics.
Accordingly, you can find many such tools for:

- Data analytics
- Landing pages
- Page load speed
- User-behaviour tracking
- A/B test

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Holiday Marketing Tips to Improve Customer Engagement

Online businesses trying to make the most out of the peak buying season are going to want to improve customer engagement — check out these Holiday marketing tips. Read More