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Buyer Personas. Customer Avatars. Marketing Personas.

What are they?

What do they have in common with a target audience?

How do you create one?

Get in for a quick read about buyer personas and don't forget to grab your template on your way out!
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Read this post located on the SBA website, so you can learn how to spot trends in franchising. You want to do this right....correct? Read More

Two important questions: Are you looking to buy a franchise? If so, are your expectations realistic? Let's find out, so you can become your own boss, the right way! Read More

Winning with Video: learn how to use video marketing to dominate search rankings all while you increase valuable backlinks to your site.

You can find many tactics online if you search for the term, “How to get backlinks?”. But, in this article, we will be mainly talking about increasing the numb Read More

In the beginning all businesses are just people playing out an idea. It’s never the other way around – there is no idea so big that it doesn’t need people to make it succeed. Investors know this, hence the saying “Bet on the jockey (founder), not the horse (idea).” A great jockey is a great role mo Read More

Are your readers doing what you want them to do? Are they signing up for your email newsletter, registering for your membership site, or downloading your ebook? Read More

Small businesses try a ton of different strategies to reach customers. From webinars to content marketing to digital audio advertising, you’ve probably tried several yourself. But if you really want to make the most of those efforts, it can help to get insights from those who have used these tactic Read More

Accounts where there are multiple decision makers can be difficult to manage. You might have one decision maker, even a budget holder, who wants to go ahead; while at the same time, others are blocking the decision. Read More

10X content production isn’t just about MORE content – it’s about turning your content into a strategic advantage for your brand. Read More

Did you know freelancers contributed around $1.4 trillion to the US economy in 2017? And this number continues to grow each year. With the increase in popularity of remote work, freelancing is becoming a popular part-time or full-time career option for many people. Read More