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I just came across this article on eMarketer. Instagram ‘Hugely Effective’ for Ben & Jerry’s. It compelled me to share our experiences.

Instagram

Most of our clients are B2C, so this app was an ideal fit. Instagram is visual, appealing and simple. We have been advertising on Instagram for the Read More

How long should your blog posts be? Does quality matter over quantity? Or vice versa? Get the answers based on data from thousands of resources here. Read More

It’s definitely no treat, and probably not a trick either; when things go wrong with social media it’s often due to mismanagement, poor planning or a lack of foresight. Unfortunately, dealing with the fallout from these mistakes can be akin to Frankenstein’s monster—once it’s awakened there’s not m Read More

Building a great promotional advertisement means making sure that the headline, copy, and design all work together. Getting it wrong can mean wasted time and money, so here's a step-by-step guide to help you get it right. Read More

Have a look at Gene Marks' do's and don't's in the customer service space. With a long time background in small business, Gene shares his observations of the good and bad he's seen with owner's and their customer relations. Read More

Veterans Day gives us pause to reflect on the sacrifice and service of our women and men in the military. We enjoy many freedoms because of their bravery and selflessness. Indeed, we owe them a debt of gratitude.

I admire and respect veterans for many reasons. Among them are the fine qualities t Read More

With more webpages now being viewed on mobile devices than on desktop, SMEs can catapult their growth potential by investing in these 5 mobile strategies. Read More

Decision fatigue might be a hindrance to your leadership - but it can be a benefit to your marketing. Here are several decision fatigue theory concepts to consider with your marketing. Read More

Done right, content marketing can help you to increase brand awareness, drive traffic to your website, and increase sales. The challenge is creating a strategy that really works for you. The best place to begin is by learning and applying these five core principles. Read More

Try to be as productive as possible during the finite number of hours per week that are available for these important, goal-oriented endeavors. To help you out, here are 8 productivity tips that will help you hustle and achieve success as an entrepreneur faster and easier. Read More