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If you’ve recently started a business, you might be wondering, “Can I afford to hire more employees?” Running the numbers can help you determine if the time is right to hire. Read More

The team at 21 Handshake just got back from Digital Marketer’s Traffic and Conversion Summit and we're excited to share our biggest “a-ha!” moments with you. First up: getting rid of your marketing department… and your sales department. Yep, we mean it. They both have to go. Before you start to pan Read More

As we develop personas to inform and inspire our content marketing, we find there are five categories, or “pillars,” that encompass the data we need. Read More

The next assistant in many offices could be named Alexa or Cortana.

In 2016, Silicon Valley obsessed over how text-based bots in apps like Slack could make employees more efficient, turning complicated tasks or forms into conversational texts. Read More

Customer service today is customer-driven and omnichannel. When someone is reaching out to your brand on social media, you need to be listening and ready to respond. While we find that most companies want to include social as an integral part of their Customer Experience, many feel like they don’t Read More

I know, you want to cut out admin work. You want to cut out time wasted on bullshit that doesn’t directly impact traction.
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The important thing to remember about personas. Personas is a detail list of answered information that goes beyond the traditional demographics (sex, age, occupation, etc), geographic segmentation (location by city, state, and country), and psychographics (personality, values, attitudes, interest, Read More

Freemium or premium, that is the question many entrepreneurs ask every day. Learn 3 main reasons why this might not be the right pricing and how to fix it.
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