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Defining one’s style as a business owner is essential. It is about developing the part of your identity that you call “business owner.” When you try to fit into a mould of another’s making, it can leave you feeling scattered... Read More

Last week I wrote about how to know if your business will be successful or not (5 Sure-fire Ways To Know If Your Business Will Work Or Not). In one of the comments, Timothy mentioned the importance of bootstrapping a company so I wanted to dedicate this post to how to bootstrap - thanks for the suggestion Timothy! 20 Ways To Bootstrap Your Bu. Read More

Those using Facebook and Twitter to engage followers and fans can have a hard time learning who their fans really are. I've outlined some tips for converting fans and followers to actionable marketing leads. Read More

Twitter is all about building relationships with your followers, whether it be through a company account or personal account. Many small businesses have trouble gaining a following which results in abandoning their Twitter profiles. This is based on user error and how the account is managed. Users that lack Twitter knowledge and fail to put the time and effort into learning the fundamentals are usually the first to quit and decide to never go back. The secret to success on Twitter isn’t genius though, it is common sense. Small businesses need to put themselves in the shoes of their followers and try to add value to their lives. The following are some general mistakes on Twitter, which definitely result in not getting followed back or even unfollowed Read More

I recently received an email from Internet Retailer promoting a piece of research which suggests that online shoppers that received a catalog in the mail spent on average 163 percent more than those that didn’t Read More

In this 16-minute episode, we get into what are some of the benefits of Klout and also challenges – as well as way to use Klout and ways that maybe you shouldn’t. Not to mention, we ask why with some apps like Hootsuite why those scores aren’t in sync with the Klout scores on the Klout main site. Inside, you’ll also find a case study of how Virgin America used measuring influence to make solid decisions on reaching targeted influencers that are right for your vertical Read More

Know your options as a small business and learn how you can get your own ads on Yahoo, MSNBC, USAToday and more, paying 70% less than than most other forms of advertising, get more control and get a better return on your investment Read More

The easiest way to improve your web site's search engine optimization is not article spinning.

Correct use of your website's "titles" is even easier and can help you attract more visitor traffic for free!

Watch this short video for a quick explanation of article spinning AND my easiest tip for SEO improvement, too.

This free and easy SEO tip video is another clip from http://www.ClickMillionaires.com. Read More

Marketing podcast with Rick Perreault and Oli Gardner of Unbounce (Click to play or right click and “Save As” to download – Subscribe now via iTunes

Landing pages, those web pages you create and use to entice visitors to take a single action, have come a long way in terms of functionality and use. Internet Marketers have used them for years and with the introduction of services and practices dedicated to the use of these tools every small business can benefit from using highly optimized landing pages. I’ve been on a bit of rant about this topic so see the related posts below for more Read More

If your small business relies on local consumers to survive, here's 3 things you can do to better understand your customers by utilizing Google Analy Read More