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One of the best ways to drive engagement and build word of mouth traffic about your brand is to run a contest via social media channels. Not only does it engage consumers with your brand in a fun and exciting way, it results in a treasure-trove of customer information, preferences, and feedback you can then mine to improve your business. And, best of all, launching an online contest can be very i Read More

How do you use Twitter? How do you make Twitter profitable? These are questions asked of me frequently and below is an overview of how I personally use Twitter. First and foremost I look at Twitter as a stepping stone in building a relationship with potential clients and partners.  Twitter, for my business, is not a great tool for ongoing relationships.  I cannot carry on a meaningful conversatio Read More

Kudos to all the companies who have utilised social media in 2009, but since 2010 is around the corner; it is a good time to see what can be done better in 2010. There are many opportunities and so much could be done that the list is endless, but here I have tried to select the 10 lowest hanging fruits. Nothing is absolute, and we all know that what works for some doesn’t for others. Read More

Offering Tips and Advice in Business Articles and Blog Postings is a Golden Strategy for Attracting Clients. It allows us to demonstrate our expertise, skill and acumen. But never make yourself redundant by giving away all of the pieces of the puzzle and providing a "do-it-yourself-manual" for prospective customers. Read More

Another Topsy-enabled jQuery plugin to list the most popular posts on your website, from your Twitter timeline or for some keyword within a selected period of time. Read More

Planning your business is vital. Without it, you’ll take more risks, make more mistakes, underestimate the competition and undervalue your customers. Read More

Why do you need customer profiles? It takes out the guesswork of marketing your small business. It helps you focus activities and programs with those customers who will buy from you on a regular basis so you can grow you business.

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I think all the self-help books have a fundamental flaw. Most ask people to look in the wrong direction for success. In fact, they may even have us looking in a dangerous direction.

How often have you heard:

“Look deep inside,” “Start with the Man in the Mirror,” “Look to yourself.” Read More

Attorney Mark Rosenberg speaks with Reel SEO about small business video marketing and some legal tips to keep you out of trouble when using people or trademarks in your video marketing. In addition to the video below, the link leads to a full post on the issues. Read More

One of my favorite exercises is brainstorming startup ideas with other entrepreneurs. You can gain a lot of value from a fresh perspective. When “pitched an idea” for brainstorming or feedback I tend to go through the same 7 key points and questions each time. Read More