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In his book, Influence: Science and Practice, Dr. Robert Cialdini shares six rules for successful persuasion, each one the result of detailed scientific research. Use these six principles to be more persuasive in your business dealings. Read More

Twitter Business Reasons: Here are 15 comprehensive reasons for a business to utilize Twitter. The list was compiled after reading Twitterville, by Shel Israel. Read More

An analogy comparing social media in 2009 to the first telephones catching on. Read More

A structured sales process is a prerequisite: the CP will want to see how it fits into your reporting structure, your Management Information System. The reporting model for CPs is the same but different! Like your direct sales force they must report on their pipeline and activities within the sales funnel: leads generated, deals closed, deals lost. It’s different insofar as you are working wit Read More

An important part of small business marketing is estimating the size of your target market. Here are tips to help you. Read More

On December 1,2009, General Motors announced that Mr Fixit, Fritz Henderson was resigning. After almost 7 billion dollars in tax payer investments, Henderson was unable to secure a deal to protect the company's future. When is the right time for small business owners to know it's time to quit? Read More

Obtaining funding should start with a solid business plan. If you write a convincing business plan, then your chances of obtaining funding are greatly enhanced. Lenders and investors want to see proof that customers want your product or service and are willing to buy it for a price at which you can make a profit. The more tangible evidence you offer of this claim, the better chance you have. Read More

Financial planning Few businesses can do without finance and accounting software. It provides a way of recording and measuring sales, costs and profits. Read More

Do you think that just because your business is small you can’t outsource? There are ways to send your writing, IT tasks and other needs overseas to add efficiency to your enterprise. By doing some prior planning and following some pointers, you can get the quality help you need. Read More

A start-up, founded by two individuals with ideal backgrounds to establish and grow a new kind of company, focuses on truly helping consumers solve their credit challenges. Read More