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Success can be reached when you are into internet business. You just have to think beyond your perception and utilize the available resources and advantages. You cannot just simply sit there and wait for your business to become successful. Like any other business, you need to market it. The mere fact that you are working in a virtual environment, y Read More

The most powerful and the most essential tool for small business is to build a good Customer Relationship Management. Small Business should be customer-centered. This will help them to stay ahead and to build good relationship with the customers. It is essential for small business to create customer relationship because this will help them to secur Read More

Here's a simple plan to help encourage you, as CEO, or your CEO to consistently contact your customers. A simple script's included and a list of some of the tangible metrics that improve as a result. Read More

In today's challenging economic climate, e-commerce businesses are finding that online reputation is more critical than ever to attract and serve customers. When it comes to sharing information with smaller Web sites, consumer confidence is shaky. A recent Marketing Sherpa study found that fifty-three percent of consumers worry about sharing perso Read More

When it comes to small business, working with your spouse is sometimes an occupational hazard. As Andrew Field of PrintingForLess.com explains on SBTV.com, working with your husband or wife requires care to see that relationship and business issues do not overlap. This is a subject very near and dear to my heart since my wife and I often work toge Read More

Looking back on your business campaigns over the past quarter, you get a cold feeling in your gut. All that effort—and for what? The returns are so meager that you may not even show a profit. Don't get discouraged. In any kind of business, there will come times when the returns just don't measure up to what you expected. I've felt this. Read More

When choosing the colors of your business and the ensuing web site, blog, marketing campaigns/materials, don't just pull out a color wheel and spin it to win it. No, you've got to put a little more thought in than that. Believe it or now, there is a big psychology game when it comes to colors, products and buyer behavior. I'll put it to you anothe Read More

A look at how our own definitions of truth, and what we consider to be truthful and honest, can effect our international business success. Different people, different cultures have different boundaries for what they consider to be truthful. Here is one way to build trust in cross-cultural communication. Read More

For more international sales, different cultures need different marketing strategies. This is why cross-cultural marketing is marketing through segmentation. Read More

Social Media Engagement There's a lot of talk about being engaged. In particular in social media we talk about engagement as one of the key benchmarks of being a successful brand, marketer, blogger or personality online. Today's podcast is on what engagement is about. Here's a short list of what engagement is: 1. Complete listening, not Read More