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Many small businesses actually foil their own chances of success by trying to expand too rapidly — hiring too many employees, taking on too many contracts, buying too much equipment etc. This mistake is known as premature scaling, and it’s estimated that it accounts for the failure of up to 50 perc Read More

Questions to ask when researching how to build a strong brand identity that will identify your branding direction and goals. Read More

Legitimate research certainly includes checking out other sites and industry competitor sites to see what's good, what's not and what makes some sites more successful than others. But there is a very big difference between "referencing" and "stealing." Read More

Running a small business isn't all fun and games. It requires serious dedication and hard work. And guess what? You might not get rich! Read more about the realities of small business ownership here. Read More

Small to mid-sized business owners are wearing more hats than ever. This can lead to time poverty stretching into aspects outside their day-to-day business lives. When this happens, important things like marketing and branding tend to end up on the back burner. They may even understand the importan Read More

The Internet marketing bug bit Ti Roberts early on. Since then, she has come a long way, honing her marketing techniques and refining her business model. And, she has great story about how she got started and became fascinated with building businesses online. Read More

A lot of small business owners may realize how important it is to have a website showcasing their products, services, or expertise. But many of them fail miserably when it comes to positioning their online presence. There is a lot of overspending, a lot of under-optimization, and a lot of confusion Read More

Sometimes being a control freak leads to poor decision making or missed business opportunities. This can often be the case when it comes to creating company brand identity. Read More