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Establishing the ever crucial know, like and trust factor for your business is not as easy as it may seem. In this post, you learn how to create more buy in with your readers and get them to tap into what you have to offer. Read More

After you have defined goals for measuring social media ROI the next step is to establish a baseline, or internal audit, of where your organization stands now. You need to take an inventory of a variety of business variables (both financial and non financial) that you can use to determine social me Read More

In my previous post about social media ROI, I talked about establishing a baseline as one of the first steps. Remember, after you establish your baseline it’s important to track those metrics on a monthly basis. The next step in calculating social media ROI is to create and maintain a time line of Read More

With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing. Read More

For many people eating junk food is an addiction. Cookies, chips, pizza, hamburgers and the like give some people a real buzz while eating them. And the more they eat, the more they want. Read More

Social Media Archetypes make up the majority of the social media audience. Knowing this audience and engaging them with compelling content in appropriate ways is important. Read More

Find out how SlideShare can market and grow your business through sharing presentations, optimisation and lead generation. SlideShare is the understated business tool that is quietly emerging from its perceived use as a PowerPoint presentation platform into a powerfully diverse way to showcase a bu Read More

We learn as much from our failures as we do from our successes. That has long been a truth in business as well as in life. Here are some prime examples of entrepreneurs who bounced back from failure. Read More

Looking to expand your business? You might want to look to the Far East - as in China. There is a groundswell of eager Chinese consumers with money to spend so how can you break into the Chinese market? It's going to take a little groundwork and investment.

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For marketing professionals, measuring return on investment (ROI) is very important. With the right web partner providing effective tools and analysis, measuring ROI with web-based marketing efforts is easy compared to traditional channels where audience interaction is much more obscure. Read More