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The question begs to be asked “how did we get here?” (with “here” being the current state of information technology and the accounting industry). There is confusion in the market; there is still significant debate as to the underlying value of Internet technologies and online application services, Read More

How to promote your business is the number one question out of most people's mouths when they first meet with me. The next question is how can we market on a limited budget, which usually means they have zero dollars?



I let you in on some of the top methods myself and other experts as well Read More

No matter whether you’re a plumber, the owner of a dress boutique, or the head of a manufacturing company, you need to have a visual brand. You want to draw people in with your website or brochure, and making smart use of photos and graphics is the first step to building a winning visual brand. Read More

If you hand out marketing materials at trade shows, networking events or conferences, you know what a pain it is when they’re outdated. And with technology changing at the speed of light, your product or service offerings may be changing pretty quickly too. How do you keep your marketing materials Read More

With a bit of research, an understanding of what your customers want and your expertise on display, you can find a niche, position your brand as an expert and gain loyal customers over your big brand competitors. Read More

Take off your pajamas, brush your hair, and follow these 5 tips for being professional when working from home. Read More

Google has put an increasing emphasis on local search and staying on top of your competition has never been more important. Fortunately, there's much that can be done to stay one step ahead. Today's post covers five of the most effective SEO strategies to secure that precious organic search traffic Read More

In general, there are three approaches for legally structuring multiple businesses. Each approach has its own set of advantages and disadvantages to consider. Incorporation expert Nellie Akalp on what you should know. Read More

By taking a unique product and applying niche marketing methods, a small company was able to build brand loyalty in their hometown and beyond. Read More

The intensity and sophistication of cyber-attacks are making it increasingly difficult for small businesses to protect sensitive information online. Read More