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For success on Instagram, one must be visually compelling. Take Starbucks for example. They don’t use Instagram to tell followers what Starbucks employees are doing for their communities. They use images of happy, caring Starbucks folk cleaning up trash or volunteering in city schools. This creates Read More

Integrated marketing communications is important in developing a focused message specifically designed for your target market. Some refer to integrated marketing as the holistic approach to the communications aspect within marketing. The goal is to make certain that your target market understands t Read More

Whether you work in construction or the tech industry, B2B marketing is it’s own beast. There are a number of different tools companies use to capture their desired portion of the market. Considerable funds are invested in product research and development. Developers strive to make products faster, Read More

Standing out and leveraging your company’s strengths in the market often depends on past and present branding efforts. Even when your business is doing well in the marketplace, you still need to conduct regular brand assessments to ensure it stays that way. Read More

Coming up with strategic marketing campaigns that use messaging to get a point across or further an agenda takes careful planning. You want to make more relevant interactions, but it’s sometimes difficult to pull off on your own. If you want to take your messaging to the next level, contact RICG to Read More