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What’s in a name? More than you might realize when it comes to choosing one for your business!

Aside from the obvious must haves of grabbing customers’ attention and being memorable, a business name must also be available to use—and protected.

Selecting a name for your company is only the fir Read More

Many businesses still haven’t grasped just how beneficial the likes of Facebook and Twitter can be for their business and for their future events. Did you know, Twitter boasts an impressive 310 million active users each month, 24.6% of which are made up or journalists (who could be shouting about y Read More

“Mark’s response was positive when I first told him about the 5-hour workday,” Tower Paddle Boards CEO Stephan Aarstol tells Business Insider. “He looks at it as, ‘OK, it works for your company, but it’s not going to work for everybody.” Have a look at how the 5-hour work day is driving Tower Paddl Read More

In a world rife with online scams, phishing sites and get-rich-quick ploys, building trust and confidence with your customers is ever more crucial.

Satisfied people tell one person about their good experience; dissatisfied people tell everybody!

Building trust should be a Read More

Everything we do is a process, the way we buy our groceries, wash our hair or pay the wages all follow some sort of process or routine. Some people naturally follow processes quiet rigidly, doing the same things at the same time in the same way. For others, they take it as it comes, changing their Read More

You just poured everything you had into an epic piece of content. You spent hours Googling information and examples. You toiled over the perfect way to organize and present the information. You figured out how to get all the info out while sounding smart and – dare I say it – engaging and entertain Read More

Emotional intelligence training is intended to help you understand why people do the things they do, as well as handling negative emotions in yourself and others. Read More

For brands, reaching the point where curious shoppers turn into loyal customers is the ultimate reward for their product, marketing and sales efforts. If a deal was once dependent on a handshake between two individuals meeting face-to-face, it now involves a more complex endeavor, one defined by tr Read More

Often, people wonder, what makes a good entrepreneur. Is it the attitude or the mindset? Are his/her experience on a certain segment of the market or his/her ability to develop and exploit opportunities, where before him/her where none. The problem is that there is no a single answer. There are man Read More

There is much talk about the advantages for businesses when they automate their marketing. Some of our customers already are proving it themselves. In this post, we summarize the benefits they have achieved through marketing automation. Read More