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What’s the most effective way for retailers to both acquire and retain customers? According to a recent survey of retail businesses by WBR Digital for Emarsys, it’s email — by far. More than eight in 10 businesses surveyed (81 percent) say they depend on email for customer acquisition, while 80 per Read More

Whether you're just now starting a business or are a seasoned entrepreneur, it's important to know yourself. Have you taken a good, hard look at your strengths and weaknesses? Read More

Every team does this after every game, and if our content marketing strategy is going to succeed, we need to do the same. Read More

Based on my years of experience in both startups and large companies, trusted relationships are more the key to success than a great business model, how smart you are, or how much money you have. Aspiring entrepreneurs who struggle in a corporate environment often can’t wait to start their own comp Read More

Growing traffic can be a bittersweet experience when you’re first starting out in content marketing. On one hand, you’re thrilled to see your posts gaining traction as incoming traffic and engagement climbs. On the other hand, your growing audience demands frequent content updates and they expect y Read More

Small business expert, Michael E. Gerber, lets us in on the business systems he’s used to grow his consultancy (and hundreds of thousands of other companies). These are time-tested systems he’s honed over a period of 30 years. From The E-Myth’s first publication in 1987 to the present day, he’s wri Read More

Your online presence is the most important marketing tool second to having a stellar product.

To a majority of your target audience, your website and social media presence are the only front door to your business they will ever see.

In the post you are going to read how is recommended leverag Read More

As the business grows, things like administrative task, office work, marketing, etc. become daunting and until and unless you hire a set of helping hands, you will have less energy and time to focus on the bigger picture. A possible solution to this problem is hiring a virtual assistant who can hel Read More

The first step is to invent a thing worth making, a story worth telling, a contribution worth talking about. The second step is to design and build it in a way that people will actually benefit from and care about.... Read More

Working in marketing can be very demanding. KPIs, meetings, brainstorming sessions, monthly revenue, never-ending checklists… the list goes on. Luckily, we live in a time where productivity hacks are easy to find. Even easier than catching Pokémon. Read More