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The foot in the door technique is as old school as it gets when it comes to selling. Its core principle is one that can be used in almost any industry. Read More

Cori Ramos shares her advice and gives some great examples in this post:
As bloggers, part of our job is to provide awesome, valuable and relevant content for our readers. At the same time, it has to be fun and engaging so they can read it from start to finish. Read More

This article not only opens a whole new perspective on how you can monetize your Instagram account, but it will also help you begin a branding journey with a clear goal from the very beginning. Read More

Blog comments can play a vital role in our blogging journey. A ton of material has been written on this subject by many expert authors on the pages of the internet. But still, different experiences of bloggers are pouring in on the spaces of the internet! I too have published few such notes on t Read More

Each ecommerce business is unique but there are some common approaches that can inspire merchants and give some hints on how to improve the operation of online store. Now we’re going to talk about checkout flow which is the most important process in ecommerce because its effectiveness identifies wh Read More

Many businesses have realized the potential of content marketing for getting clients, building brand authority and driving sales. And yet, marketers are under pressure to validate their content marketing efforts using financial formulas. Read More

The technology behind robots has improved greatly in recent years. Robots can now clean your house, prepare food and even learn from watching YouTube videos. And all of those improvements could have interesting implications for businesses.
Businesses staffed almost exclusively by robots might seem Read More

If you find yourself near Virginia Tech and you see something flying above, it might not be a bird or a plane. It might actually be a burrito. Chipotle has partnered with Project Wing of subsidiary of Google’s parent company Alphabet, to test drone delivery of the tasty Mexican menu item. Read More

Every year Oprah put out her Favorite Things list. This is my version of it: my favorite marketing apps and websites for bootstrappers (like me!) Read More

Actually, DON'T! No business should be trying to take advantage of a day like 9/11 to promote themselves. Read why, and what you should do instead. Read More