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Some businesses do not know how to evaluate whether social media can help their business or not. The key is to avoid listening to the hype. Stay focused on the message you convey and go out and connect with people. Read More

Nice short list of 8 things that winning businesses should do, based on a radio show by host Zane Safrit with guest Gary Hoover of Hoover's World. These tips are not the usual suspects. For instance, one of the tips is about reading business history -- and how important Read More

White papers are not longer a 'geeky' technical communications medium reserved for men in white lab coats. Today every company from Agriculture to Zone Planning has discovered the power of the white paper medium to educate, inform, convince, and generate new opportunities with both business and technical professionals. But as waves of new white Read More

In continuing with my series of quick social media tips (check out 5 tips for LinkedIn) I'm covering some tips for business use of Facebook here. I've actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this. Read More

An in-depth discussion on the timely topic of health care. If you're self-employed or own a small business and are "in the market" for health insurance - here's some great advice for you. Read More

Seth Godin has this GREAT post about the small business death spiral especially during periods of recession. It's a sort of "don't let this happen to you" post and is something to really think about when business is down. I want to thank Sabrina Parsons, CEO of Palo Alto Software who drew my attention to this great post with a link from her Mo Read More

What is it about your use of Twitter, or blogging, or Facebook, or video, or any other combination of social media tools and tactics ,that you believe makes them actually work for your small business? What does not work? How do you manage your time around all this? Here are some answers to these questions. Read More

Regardless of whether it is in a relationship, a conversation or a business meeting, focusing is a skill that all entrepreneurs must have to be successful. This applies whether you run a face to face business or whether you are working on line. This applies whether you are listening to your significant other or closing a big deal before the clos Read More

These are the 12 social media tactics that work well for my business today. I usually spend a couple of hours a day on social media. But these tactics work well for me, because I can adapt the time spent to the time I have available. Although they work well for me these tactics may not work for your business in the same way they work for mine. Read More

The Federal Government is the largest purchaser of goods and services in the world and, perhaps as part of the economic recovery, getting bigger. Many people associate government contracts with things like vehicles and missiles, but the U.S. Government buys every imaginable product and service and tries very hard to make a substantial portion of t Read More