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In 2005, ChangeThis published a manifesto by Hugh MacLeod, a generally not-too-well-known creative guy. The Hughtrain Manifesto (props to the Cluetrain Manifesto, in case you had not already guessed) is alternately insightful, irreverent, hilarious, vulgar, and challenging. It may represent one of the most efficient treatises on advertising, branding, blogging, social media, and marketing ever organized in about a dozen pages.
Take five minutes and go read it. If you don't agree that it compels you to laugh out loud (and then get deeply introspective), leave me a note at http://ideationz.wordpress.com.
In fact, let me know what you think anyway.
Cheers,
Ric Read More

The expanding field of neuroscience is opening up new insights into how the mind influences preferences and buying behavior. People do not act rationally...we are emotional creatures and what we say is often not reflected in how we act. This post discusses three aspects of how neuroscience impacts marketing. Please come visit http://ideationz.wordpress.com for additional articles and thoughts. 100% ad free. Hoping you will visit and subscribe. Thanks a ton. Rick S. Pulit Read More

A key determinant in successful B2B selling is to deliver measurable results by linking key corporate strategies with effective, implementable tactics. Face it, companies have more strategies than they can say grace over. What's more, there are so many tactical commodities available that it is immensely difficult to know which approaches are the "right" ones, that will deliver maximum impact.
By improving your own "sratactical" thinking, you can more effectively position your products or services to demonstrate how the customer can achieve greater, quantified results.
This article describes four key qualities to taking a "stratactical" approach, and to helping you gain executive attention while avoiding the "commodity trap" Read More

Selling "value" versus pitching "price" makes a lot of sense. But the most effective approach will integrate relevant attributes and a competitive price to produce measurable return on expense. Read More

The road to positive organizational change is filled with twists, turns, potholes and traffic jams. Too often, companies seek a "silver bullet" that will trigger employee buy-in, support and results. The reality is that any initiative or strategy to create and sustain growth requires that four foundational considerations be addressed and leveraged. This blog post, from http://www.ideationz.wordpr Read More

Retail gift cards are one of the most common employee recognition and reward items used by corporations today. But what if those same companies knew the full story about how much money is made, by whom, and how little actual value ends up in the hands of their most productive employees?
Read "the rest of the story" behind the secrets that are never shared - until now - about retail gift car Read More

Amazon.com shocked the rewards and recognition industry by suddenly announcing that it was pulling out of the rewards fulfillment business in 45 days. Dozens of affiliated "partners" and their clients are left hanging without a sustainable rewards supplier. Read More

Emotions drive behavior. This is common knowledge, and is demonstrated in most media advertising that we come in contact with. How can you leverage emotional engagement to drive your brand, either for you product or service...or for your personal brand? Read More

Two simple words that will, when taken to heart, do more to improve your selling skills than just about any other combination. Sound too good to be true? Well, read on... You are about to be taken to a place where every customer is heard, and useless small talk has been banished...where the focus is on results, and you are an active contributor to helping your customer achieve his/her goals... Al Read More

Want to improve the quality of your customer presentations? Here are four simple questions to challenge yourself with. If you can answer these before walking into the appointment with your prospective customer, you will significantly increase the odds of a successful effort. Good luck! Read More