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This June 2016, Google+ celebrated its 5th birthday. However, many tech experts hold the sentiment that Google+ is dying a slow death. Read More

It is clear social media marketing is delivering real and measurable business value for companies large and small today. Marketers of all specialties from digital, content, strategy and even operations know they must not only learn, but also deeply embrace social media as a way to connect, inspire Read More

In a fast-paced social media arena, there’s no room to second-guess your choices. Don’t get left behind by other brands. Improve your competitive strategy by making the most of the tools at your disposal. Read More

Main street organizations are groups that aim to support business districts in various communities through economic development and community support programs. There are many of these organizations working tirelessly in cities around the country to support businesses and make their communities bett Read More

The holiday season can account for as much as 30% of a retailer’s annual sales. However, sales aside, it’s also an especially important time to keep an eye on the many variables that can impact cash flow, such as inventory, extra labor, and marketing. Supporting such a critical time in your sales o Read More

Generally, we as small business owners are able to spot the telltale signs that all is not well with the company and that help, in some form, is needed. Being able to determine the exact moment that we launch the SOS flare claiming we are sinking is of course an art. Read More

Influencer marketing is extremely hard to scale and we know how advertisers and businesses like to scale things down! Influencer marketing requires daily engagement, lots of experimentation and creativity, inventing new ways to achieve results and listening to others too. It’s a diverse process... Read More

Ready to dive into the world of Twitter marketing? Our guide will show you how to make the most of Twitter for your small business. Read More

You've hired a new employee? Now what? Here are seven steps to help you solidify the onboarding process and help your employee succeed. Read More

Do you ever find that you don’t follow your own advice? I do! I tell my clients to formulate an editorial calendar and write their blogs a day to a week in advance. Yet, I’m grasping for a topic the afternoon of launch. Ordinarily, I would get down on myself for not following the advice I tell othe Read More