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Design plays a very important role in helping to market and sell products and services. This is true even for common products such as pizza. Here's a good look at the design lessons from pizza product and packaging design. Read More

By the time UPS drops off the package, your newly acquired customer is an emotional powder keg just expecting something to go wrong. Fortunately, you can ease this emotion and create positive feelings toward your brand with an exciting unboxing experience. Read More

This isn’t a unique position. Startups have been using branded apparel as a way to build brand equity for years. But does it work and should you consider trying it? Read More

Design is an important factor in marketing. Poor design rarely results in successful marketing initiatives. But, especially when it comes to user experience on the web, there's one question most designers and marketers rarely ask: Why? Read More

Perhaps not as much as we’d hoped, but marketers have become less cowardly about embracing diversity. And thank goodness. Read More

In their quest to find out what makes customers “tick”, business owners have invested in Big Data, surveys and social media campaigns.
The problem with this approach is that it is not enough. Customers are driven by more than what they post on Facebook or what they check off on a survey.
Business Read More

Are creative robots going to take over our jobs and our lives? Should we be worried or is fear purely an overly active imagination by people who would have also feared the industrial revolution? Read More

Twitter background image real estate is too precious to waste if you want to portray your brand quickly. Need some ideas to stand out? Take a look at what these 9 entrepreneurs and innovators are doing. Read More

Whether its for disaster recovery, retirement or other business eventualities, Millennial entrepreneurs seem better prepared then their older counterparts, a recent poll finds.
Nationwide’s Small Business Indicator — a survey conducted by Harris Poll of 502 U.S. small business owners in mid-June — Read More

Gawker didn’t just change the way we produce and consume news. It also paved the way for bolder, more dynamic marketing. More than that, Gawker ushered in an era of business accountability we hadn’t seen before. Read More