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Small businesses may not be able to afford multi-million dollar ads, but there is no reason why an effective viral effort can’t work for even the smallest of businesses, at a scale that is appropriate. Here are 5 elements common to the best viral marketing efforts. Read More

Small businesses can reduce expense, increase productivity, and operate more efficiently through a lean approach to marketing, technology, and operations. This article discusses 5 reasons why a lean strategy can provide your business with incredible value. Read More

Done right, content marketing can be a valuable marketing channel for just about any type of business. This post offers 20 tips to help you create compelling, useful content that can help you to grow your business. Read More

MarketingProfs and the Content Marketing Institute recently released a report on 2013 Content Marketing Trends for North America. It’s a fascinating report with insights into the challenges faced by B2B marketers and how they are leveraging content marketing to promote their businesses. Read More

Small businesses are changing how they spend their money on digital marketing. Unfortunately, many small business owners don’t know where to focus their digital marketing efforts. Here's a look at online marketing strategies for brand building and increasing sales. Read More