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Leadership is not about titles, coercion, manipulation or force. Good leaders inspire people to work hard. Great leaders inspire people to do their absolute best. Here are nine ways you can inspire your employees to do their best. Read More

Business owners are justifiably terrified about hiring the wrong person. Bad hires undermine team morale, are expensive and can kill your company. How can you manage your fears so that you don't end up with mediocre employees? Here are the key insights I learned over the past 18 years. Read More

Marketing around seasonal peaks and valleys is a challenge, but there are a few simple steps to take that will preserve marketing resources while maximizing the effect of your campaigns. Here are 5 thoughts on seasonal marketing that you might consider in your own planning. Read More

Fracking works nicely as a metaphor for any business, large or small, that wants to leverage their existing customer base and extract the maximum revenue, traffic, or profitability from their own existing assets. Read More

Giving up control of parts of your business is a scary step. But if you want to grow your business, you have to learn how to get out of the way. Here's how to make the process run smoothly Read More

If you do something that carries more risk, you are more likely to fail. That’s one reason so many people fear failure. But if you risk nothing, you risk everything. But failure is rarely permanent. Your attitude can turn even catastrophic failure into success. Read More

In the universe of lean marketing tactics, best practice always includes a healthy mix of public relations efforts. But PR in the wrong hands can also be incredibly damaging. Here's a good example. Read More

Customer service is the most important factor influencing buying decisions and how much people trust a company, according to a recent study. Businesses can reap immense rewards when they wow customers with great service. Here are three things you can do to impress and delight your customers. Read More

The claim that social media will drive more customers to your business than search, email or other marketing channels has once again been exposed as a myth. Or has it? Here are six good insights from a recent study, with actionable steps to help you improve your marketing efforts. Read More

Knowing what not to do (learning from your failures) helps you focus and avoid setbacks, but doesn't help you adapt to changes. You know what didn't work - does that help next time when you need to figure out what will work? Learn to repeat your successes, not your failures. Failure is overrated. Read More