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The other I posed this somewhat trick laden question on Twitter – “Is making something easier to understand dumbing it down or smartening it up?” The answers I got were mixed. Some obviously saw that I was suggesting it’s actually harder to make some easy to understand. Others clearly felt that it somewhat of a disservice to try to make things that were complicated seem simple Read More

BANTER gives you a frame work for working through a sale and helping the buyer make the decision to deal with you. Today we look at the first two elements: Budget and Accountability Read More

Two metrics that you need to capture to understand how to reach your sales goals are your average deal size and your churn rate. These two undervalued metrics do much to determine how you go about reaching your goals, and they cannot be overlooke Read More