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Need to figure out whether inbound marketing fits in your marketing mix? Here’s some inbound marketing advice for small businesses.
Inbound marketing is a term coined and evangelized by the founders of HubSpot (a company that develops and markets inbound marketing software) that refers to strateg Read More

When it comes to marketing your small business online, local search should be the 1st thing on your to-do list. However, with it changing rapidly, it might be difficult to know what exactly to do. This article explains 10 local marketing tips you can implement today - and reap the benefits tomorrow. Read More

While the mass media focuses their "analyses" on Amazon, (a) it isn't Amazon, but in-state consumers who will have to pay the tax, and (b) it isn't Amazon (alone) who will suffer, but thousands of small businesses run by Indiana- and Florida-based affiliate marketers. We've seen major e-tailers ter Read More

On St Patrick’s Day we celebrate all things Irish. I interviewed Rick O'Shea of RTE’s “How to be Irish” and other nationalities about Irishness and why Enterprise Ireland recommends Ireland for Start-up businesses. Also includes an interview with a founder of start up business in Ireland Read More

Anchor text (the visible text of a hyperlink on a webpage) serves more than one purpose. Obviously, it’s much better from a user experience standpoint. If you wanted to reference another webpage and included the full http:// web address every time, especially within the middle of a sentence or para Read More

If you’re considering starting a business, you might be trying to decide between starting one from scratch or buying an existing business. Each has its own benefits. Read More

Is your business in for a shakeup? If the latest Workplace Web Poll from FPC is any indication, employers could be seeing a massive change once the job market begins to improve and employees feel confident enough to look for new jobs. The most recent quarterly survey from FPC of 1,500 professionals Read More

Below are 23 Twitter Likes and 23 Twitter Dislikes from people that are using Social Media regularly for many different reasons, business and personal. Read More

Have you ever launched a new product or service and not known how to start driving traffic to your site? Here are two ideas to get started. Read More

In this article, I'll dive into my own interpretation of what each means and show how they're very different. The biggest difference between the two is WHERE they happen, not so much how. Read More