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Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions.

However, like other UX research techniques (including user personas), there’s some vagueness and obscurity around how to actually create customer j Read More

The benefits of plain language are huge; the costs of complex writing are equally huge. This case study looks at how we can improve readability just by replacing a few common complex words with simpler alternatives. The results are impressive. Read More

Now that you’ve had the opportunity to hear from some of the best experts within our industry on what their favorite books are, it’s time for you to share as well. Read More

If you speak the customer’s language, you’ll get more readers. If you make it easy for customers to read your message, they will. Read More

During today’s post, we’re going to take a look at what exactly makes a successful female leader. If you’re a woman looking for some insights that ought to give you inspiration and motivation, you’ve found the right resource. Read More

A chef, a traveler, and an artist walk into a bar. Except that the bar is the freelancing community; the chef is crying because nobody is approaching him even though he’s an expert in his niche, while the traveler and the artist are bolting for the way out. Read More

The questions span a wide range of topics, including government influence, economic confidence, major business challenges, staffing needs, marketing practices and tools, changes in IT spending and use, the role and scope of social media, employee roles and inventory/asset management tools. Read More

For the first time in several years, humans now account for more Internet traffic than bots, but bot activity is increasing at smaller websites. Read More

Sadly, even with this flood of computer generated insights, 95.8% of the world’s internet still does “nothing” when they visit a site. So, what’s missing? Psychology. Read More

Have you considered using faster, more reliable direct connection for your applications, servers or network infrastructure?

Incapsula (in partnership with Equinix) opens up a whole new range of architectural possibilities. Read More