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It’s no longer enough to build a great looking web site that gets traffic. Those are just the bare essentials and won’t take you very far. In a world where we are inundated with inputs, your business and your brand must tell a compelling story. As human beings we’re wired for story. Read More

If you want your business to have the very best content marketing strategy, you can't fall victim to these 4 things. Read More

It used to be that business owners started brick-and-mortar retail stores, then added ecommerce capabilities to expand their markets. In some cases, they even closed down their retail stores altogether to focus solely on their online stores. But now, a new trend is taking hold: Formerly ecommerce-o Read More

Visitors to your site from Pinterest tend to spend money twice as much as Facebook visitors, so it's worthwhile to explore how to use Pinterest, and how to leverage it to drive more traffic and sales. Read More

Okay…Monday and yup, I’m in the swamp with the alligators again already but did want to share again 3 top-notch infographics I’ve been mining for gems over the past little while and each is on Social Media and how to strategize for success using planning, time and budgeting for same.

All three a Read More

Margaret Heffernan last week highlighted 3 key entrepreneurial characteristics that the great man admires and looks to see in people he does business with. Energy, Intelligence and Integrity. This post translates those thoughts for the small business owner. Read More

How many billboards did you take a look during your walk or driving in your entire life? Probably several thousands. I’m sorry that I can’t remember many of them, but I sincerely believe that it’s not my problem, as the billboard itself should be great enough to attract me.
In order to publicize t Read More

The purpose of any content marketing is of course to be read, shared and linked to. This sounds so simple, but as I’m sure anyone who uses content marketing as part of their strategy and is reading this knows, actually doing it is a whole other ball game. Doing it consistently is the holy grail. Read More

Many B2B companies use their long-form content, such as white papers and on-demand webinars, as a form of lead generation. Readers simply give their email address in exchange for access to this gated content and they get great (hopefully!) information and the B2B website gets a new email address ... Read More

It can't be denied that there's a lingering feeling that what we're right smack in the middle of the end of an era. As a tribute, here are five things I'll be missing about the once-dominant network. Read More