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Evernote is a great tool to bookmark and clip portions of any web page online. Today, the Evernote Web Clipper for Chrome has just added the ability to clip directly from your Gmail! This comes just after Evernote recently made reminders available on the web and for mobile devices. Read More

Are you using video as a marketing tool for your business? If not, you may be missing the virtual marketing boat.

Video as a marketing tool is nothing new. What is new is the explosion of the way people view and create videos online. Read More

A lot of newbie business owners get overwhelmed with the idea of marketing. They don’t know where to begin, or it just seems too technical to them. Not to worry. Read More

Everyone acknowledges the world is changing, perhaps faster than many want, but it is changing.  Change isn't the issue, it's a fact.  The issue is, How Do We Read More

Twitter Performance Analytics can help you better understand how effective your marketing campaign is on Twitter, and how well Twitter followers support your local business. Read More

Social media is an inexpensive marketing technique that requires more time than cash. But where do you go beyond social media to market your company on the cheap? Read More

If you haven’t had a failure, you aren’t pushing the limits. If you are really an entrepreneur, you are a risk taker and less cautious by nature, so failures should be expected. Wear you startup failure as a badge of courage. Don’t go after failure, but embrace it when it does happen and grow from Read More

Brand fans are the lifeblood of any business. They refer new customers, leave positive reviews online and even defend you from criticism. They also buy more frequently, stay longer and buy more expensive versions of your product. Here are 40 ideas you can implement right now to reward your brand fa Read More

All this week, we’ve been talking about tactical approaches to making your email copy better. We covered subject lines, creating curiosity in your reader, and compelling them to take action.

But in this last installment, I want to take a step back and talk about your overall approach to email co Read More

Having a hard time marketing to millennials? The key to reaching this sizable demographic is understanding the participation economy. Read More