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Know detail about the life time value, retention rate, average revenue per transaction rate of the customer by reading through this infographic. Read More

B2B Marketing's 2014 Social Media Benchmarking Report offers a detailed examination of social trends and activities in B2B organizations. B2B Marketing and Circle Research surveyed over 288 client-side marketers to gather insight into how B2B companies are using social media, who is posting content Read More

Learn more on why to use images in emails and best practices for using image in emails. Improve your click through rate and ultimately profit by using images in your emails. Read More

In any organization, if marketing is required to do these three things - Acquiring, Retaining and Developing Customers. And the job of marketer is to learn by trial and error, measure and optimize these three pillars continuously to grow the business. Then, why not structure the marketing departmen Read More

Email inboxing is relying more and more on both the domain reputation and the IP reputation. Some ISPs rely more on the IP reputation, while others rely more on the domain, they are shifting more to the domain though, because it is harder to change the domain due to all the data that needs to be mo Read More

Google again shocked us all by its latest Panda 4.0 update which was rolled out on 20th May. Well It clearly indicates so many things like:
1. No more spam
Yes, Google has changed its algorithm a lot in recent years and that clearly shows no more spam will be accepted. Increasing visibility and g Read More

Find out how to build & grow your email list successfully. Creating your email list is a strong foundation for your online venture. Read More

Find out the new way to build email list, email list building ultimately brings you better ROI and long lasting business. Read More

You constantly struggle with disengaged employees? No wonder, since only 35% of the workforce is reportedly engaged. Here are some staggering statistics in one visualization. Read More

With 191.4 billion emails flying into global inboxes daily, grabbing your customer's attention with an email can feel like a shot in the dark. Almost all (93%) of B2B marketers are using content marketing techniques to engage current customers and attract new ones. Read More