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Are your sales and marketing teams aligned? Like many companies out there, your answer to the above question is probably 'no'. For years now, sales and marketing have been at loggerheads, despite the fact that both departments share very similar goals.

But, did you know that by aligning sales an Read More

Enhance your social media presence beyond photos and words. Capture and share your brand in motion with vine 6-second videos. Read More

Looking to take your marketing to the top of the charts? Your next hire or contractor could get you there. The question is, what kind of person do you look for? And once you find them, how do you keep this marketing rock star? Read More

CSM is the proactive management of subscription based SaaS (Software-as-a-Service) customer accounts to help expand revenue, drive end user adoption, reduce churn rates and identify advocates. Read More

Check out the infographic below, courtesy of Eventup, an online marketplace for event spaces, to learn more about SXSW, including recent attendees' social media habits as well as their food and drink preferences.
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Businesses invest heavily in software every year, but the latest research has discovered these resources could be put to better use. Below are some key facts from a recent 1E report revealing the spiraling costs of unused software. Read More

The infographic below was generated by Datameer to demonstrate how using data can result in smarter business decisions and more revenue for all sorts of companies. Read More

The debate on Blogger vs Journalist difference is still ongoing. Some sources think that it in our digital world with online publications there is nothing different, and bloggers are the same as online journalists. Other however claim that there are principle difference between blogger and journali Read More

People are increasingly taking to social media to get answers from brands — yet they are being ignored 88 percent of the time. Put into context, that’s the equivalent to a customer service line answering only 1 in 8 phone calls. The 2015 Sprout Social Index shines light on this and other shocking d Read More

These are the folks that can make a presenter’s life just miserable – if it isn’t expected, the behavior of any one of these can be enough to throw even a prepared presenter for the proverbial loop. Read More