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Why do people buy one company’s products or services and ignore the products or services of a competitor? What influences people’s purchasing decisions? People’s purchasing decisions – both online and offline – are influenced by many factors. We share an infographic that summarizes the key factors. Read More

SMS marketing is an open frontier. With a few strong strategies you can boost your sales and enhance customer loyalty. Here are some ideas you can use to help you add SMS strategies to your marketing mix. Read More

In this post I will show you 5 of the most common website mistakes and how to fix them. And some of the website changes you can make right now. Read More

Carliz Teague, CEO and founder of Wigs.com, explains her business philosophy in just two words: customer service. Wigs.com, a niche provider of wigs, hair extensions and hairpieces has built its success on the idea that it's up to the business to listen to customers and to do what they want. How d Read More

Finally, Twitter has rolled out the "mute" feature where you can mute a particular user. The feature is introduced on the website and also on the Android and iOS apps.
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You might not be aware of some (or any) of the limits Instagram actually imposes on its site. For a variety of reasons, Instagram caps numerous functions on their site. And to make sure you don’t get stuck unexpectedly, I’ve put together a list of all the limits on Instagram. Read More

Devan thinks it's wrong for employees to require that employees check their work email after 5pm and on weekends. So does France and Germany. Here's why. (Do you agree or disagree?) Read More

Franchising really works.

One reason has to do with franchise branding. A really powerful franchise brand can transform an average franchise business into a serious powerhouse. What specific franchises do you think of when asked a questions…any question, about “a franchise?” Examples s Read More

Do women really make better business owners? Several studies point to that being the case. See what others think about women entrepreneurs. Read More

How do you ensure you purchase the best inventory solution for your small business, and which inventory solution features are 100% required? We suggest finding an inventory solution that includes the five most important inventory tracking functions. Read More