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Lead Nurturing or Backing Up Relationships?

Avatar Posted by billrice under Sales
From http://bettercloser.com 5297 days ago
Made Hot by: ShawnHessinger on May 24, 2010 4:25 am
I’m not sure lead nurturing (a current favorite buzz term in the lead management world) is equivalent to nurturing a personal relationship. However, I think there are sales lessons to be learned from thinking about how we grow and maintain personal relationships Read More
Selling should not be painful, either for the buyer or the seller, yet many in sales still like to find "the pain" when working with prospect. This is a dangerous approach especially in rising economies when people will spend on opportunities that are not rooted in pain Read More
When you hear or think about lead buying your mind often drifts to marketing. But really the advantage of buying leads is that the marketing is already done for you. Sure there are some differences based on lead generation methods, but really the secret to successfully buying and converting leads come down to your sales process.

Lead management is the secret to making that sales process disciplined and consistent Read More
Your personal development can and will do more to improve your success in sales than any other single factor. Personal development focuses on the one factor that is common to every sale in which you will ever be involved: you. Developing the foundational attributes of success in any endeavor and the foundational attributes of sales are the key to developing both your confidence and your competence in sales Read More
Dots are great. They're little. And round. And dot-like.

I'm talking about the small, roundish mark that we're all familiar with, not the candy or the nickname for the name Dorothy (although those deserve respect, too). Look, here's one now: .

Cute, isn't it? Read More
You crank out more phone calls than you can count. You do everything possible just to get an appointment. What do you do when someone finally shows you some buying signs?

Too many sales people take the approach of, “I’m still waiting to hear back… they promised to call me when they are ready to move forward.”

Are you kidding me?!!!

I’m going to share two examples from my own personal sales experiences. These are things that I’m constantly working to improve upon. I hope these points help you win more deals Read More
Salespeople are often accused of and guilty of discounting their prices too early and too deeply. This can be a big mistake. But salespeople often discount a lot of things that are far more detrimental to their sales results Read More
Everyone understands the importance of a positive outlook in sales, but attitude does not make up for a lack of a well rounded plan. Well rounded here includes considering pitfalls and risks, if you are not prepared for those, no amount of positive outlook will help, except may in helping you feel better about losing a deal Read More
I just got a Forrester Research Alert today in my email. It directed me to a new report entitled, “Technology Buyer Insight Study: Executives’ Preferred Forms of Sales Contact.” If you are so inclined, you can purchase it here for $499.

I’m not going to buy it, but I think it’s a really interesting question. One that would be really valuable to present to the Better Closer community Read More
I've become enamored with those Korean Air TV commercials. Here's why they work. Now, will a Korean company please hire me so I can try Korean Air Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!