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Here’s another excerpt from the book I’m working in with Jay Conrad Levinson.
Truth:

Marketing is the truth made fascinating. Guerrilla social media marketing is about using all of the tools available to tell your fascinating brand story in a way that drives trust, consent and profits. With that said, guerrillas tell the truth and they tell the whole truth. With social media networks and plat Read More

Here’s an example of social networking to build the business blogging community. Read why BizSugar and Bloggertone joined together to create Sugartone. Read More

Want to know Og Mandino's formula for becoming the greatest salesperson in the world? It all starts with your beliefs! Tune in to the next 10 days of the Motivation 101 Blog to learn what it takes. Read More

Sales people sell change. They sell a better future, a better outcome. Successful salespeople know that they sell more than a product or service; they sell change. Follow these ideas to improve your change management skills. Read More

SETH GODIN was the BIG DRAW at The Art of Marketing Conference in Toronto on March 2nd. The value in WHAT he had to say on Leadership & Creativity was not in the 'WHAT' of WHAT he said but in the 'WHAT' about WHAT he talked about. Read more to find out WHAT that was. Read More

Think you as a salesperson are (or should be) in control of the sales process? Guest blogger Joel D Canfield disagrees. He'd like to remind everyone who's really in control: the customer! Read More

To be effective in sales requires the ability to negotiate. But negotiation with organizations that we intend work with for years, and with whom tremendous competitive value is created, isn’t about value claiming. Instead, it is about being creative enough to create win-win deals that overcome the sticking points. Use these ideas to improve your ability to negotiate. Read More

I came across one of the classic deadly myths of sales. It was in the form of a question on LinkedIn Answers. Let’s see if you can spot it... Read More

We're at the final step in Getting to Yes. Think it's time to "Close"? Think again! Instead of "closing", try converting instead! Read More

Storytelling is the ability to create a compelling vision of the future. Great salespeople include in their stories the challenges and the obstacles that will need to be overcome in order to create that future. They write the future positive outcomes with their clients as both characters and as coauthors. Use these tips to be a better storyteller. Read More