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Reaching out to influencers to spark a conversation, awareness, and build your reputation is a valid strategy if done the right way. The fact is many people will respond to conversation starters and want to help. Think of it as Paying It Forward. Read More

Not happy with your website performance? The problem could be your content. The biggest reason why people click away from websites has nothing to do with the design, the colors, or the font. It's the content.

How did we get here? Why is the Web crammed with sites whose content amounts to industr Read More

It seems to be a matter of course that businesses, particularly online businesses, need to use Facebook to find the audience for their products. Over time, I came to question the manner Facebook comes across, changes rules and forces its members to align with. For my online business I decided that Read More

Having specific daily tasks shouldn’t deter employees from constantly coming up with new ways to improve the company and themselves. To find out how startup founders can keep innovation alive, we asked 18 entrepreneurs from Young Entrepreneur Council (YEC) the following question: Read More

Think of the last five content marketing blog posts you shared. Did they have a number in the headline? Was there an infographic involved? Did you stop reading after the headline? If you answered yes to any of these questions, you’re part of what I’m coining the content marketing crisis (and just t Read More

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television adver Read More

Owners of small businesses know how important staying on top of their financial situations is. While your direct competition may not involve medium- or large-scale businesses, you still sell the same products and offer the same services as they do. As a result, you need to make sure that your finan Read More

There are no hard and fast answers to these questions. In fact, it often takes a lousy experience with a customer to figure out what principles are important to you. I fully understand why my team didn’t want to agree to A, but digging in your heels and fighting a customer when they are clear about Read More

Most aspiring entrepreneurs believe that a great idea alone will assure business success. Experts argue that it’s more important to have a great plan, and personal business acumen. Hardly anyone mentions selling principles. Yet in this age when customers have a thousand alternatives, and are overwh Read More

There’s no such a thing as a unique idea. I bet someone somewhere already had or has quite a similar idea for a startup. Or even if they don’t have such an idea yet, they will have it until you launch your product. Read More